Journal
2024 NOV 13. / PEUGEOT 204 COUPÉ
Peugeot coupé and cabriolet models have always been defined by a certain elegance. Presented in 1966 at the Paris Motor Show, the 204 Coupé and Cabriolet were the brand’s first foray into a new compact sporting class, and proved to be every bit as innovative as they were beautiful.
Evolved from the 204 hatchback, introduced the previous year to universal acclaim, the Coupé took the same modern functionality of the wide opening tailgate, but allied to a shorter, more dynamic three door form. Something of a shooting break that quickly drew a cult following. Developed by Peugeot chief designer Paul Bouvot, and styled at the famed Pininfarina studio in Italy, the 204 was duly awarded the most prestigious ‘Grand Prix de l'Art et de l'Industrie Automobile’ design prize.
Peugeot’s advertising campaign reinforced the narrative of ultra modernism and advanced technology, alongside the provocative slogan, ‘What is fast, French and expensive?’ It proved to be a deserved expression of confidence, with 40,000 cars sold in the first 3 years.
Amid a host of engineering advancements, this was Peugeot’s first front wheel drive car, with featuring front disc brakes, and fully independent suspension. The transversely installed 1.1 litre four-cylinder engine, die-cast from lightweight aluminium, with a fully synchronised four-speed transmission, set new standards that other brands would follow. The nimble 875kg weight of the Coupé lent an easy efficiency to the engine’s 53 hp output. To underline the cars’ performance credentials, the Coupé and Cabriolet were officially launched to the press in October 1966 at France’s legendary Montlhéry racetrack. A statement of belief in the cars’ ability, that would later see the 204 compete and triumph on the arduous stages of the 1970 Rondo Cévenelo and Rally of Morocco.
Our very own Coupé, built in 1968, is thought to be the only example on the roads of North America. Discovered in Canada, and driven down to our workshop in California for restoration, it remains a simple joy to drive, and is a treasured part of the Retro Sporting collection.
Grand Prix de l'Art et de l'Industrie Automobile
Explore more Retro Sporting stories.